We’ll just come right out and say it: some of us here grew up watching Star Trek: The Next Generation. The idea of space travel and teleportation appealed to our exploring minds. So this outdoor execution for the Calgary Comic and Entertainment Expo by CBS Outdoor Canada really appeals to the nerd in us. With the help of an augmented reality app, a transit shelter is turned into a full-body transporter. Beam us up!
advertiser: Calgary Comic & Entertainment Expo
agency: CBS Outdoor
event director: Kandrix Foong
national CD CBS Outdoor: Mimi Chan
augmented reality development and execution: E-axis Inc.,
E-Axis CD: George Silagadze
E-Axis VP Interactive: Mike Luis
production: CBS Outdoor Production Group,
transit shelter wrap: Y Not Digital
Boston Pizza, YouTube, Fido and others prank the gullible.
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