These new posters promoting Earth Day, by DDB’s Toronto office, are quite lovely pieces of art. The infinity symbol populated by fish, birds or trees speaks to us, especially with the tagline “It doesn’t have to end like this” driving the point home. We may just try a bit harder to turn off the lights tonight.
advertiser: Keith Treffry, Earth Day Canada
agency: DDB Canada, Toronto
CD: Denise Rossetto, Todd Mackie
ACD: Paul Riss, Adam Bailey
copywriter: Jordana Rapuch
AD: Loretta Lau
account managers: Reshma Lalany
illustrator: Kareena Zerefos
Boston Pizza, YouTube, Fido and others prank the gullible.
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