Ann Mack’s play theory


To anoint JWT’s new Toronto office, the agency invited its worldwide director of trendspotting, Ann Mack, to present trends in social media. We caught up with her beforehand to pick her brain about other trends out there. She had one that peaked our curiosity: Play in the workplace, saying  it’s a great way to foster creativity.

We agree. Playing would foster creativity. Stimulant and strategy should invest in a giant slide or videogame console. It would definitely help foster creativity (but maybe not productivity).

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