In this new spot for German-based Hornbach, with creative by Heimat, the do-it-yourself store wants people to reclaim construction noise. There is music in the jack-hammering, painting and sawing, this commercial promises. Just so long as the symphony keeps it down on the weekends, they can make as much noise as they want.
agency: HEIMAT, Berlin
CD: Guido Heffels
account: Mark Hassan
director: Martin Krejci
production company: STINK, Berlin
executive producer: Jan Dressler
DOP: Stepan Kucera
editor: Filip Malasek, Prague
telecine: Seamus O’Kane, The Mill, London
online: Stephane Allender/Tom Sparks, One of Us, London
music and sound design: Thomas Berlin, Berlin
Boston Pizza, YouTube, Fido and others prank the gullible.
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