Epic Stride

The gum plays it suave.
12 06 12 stride

We’ve all been in that situation: you’re sitting in a coffee shop and spot an ex…how do you handle it? Play it cool? Be a manly macho man? Grovel to be taken back? In this new spot for Stride Gum by Wieden+Kennedy London, a man takes the situation in, well, stride, sweetly opening the door for “the girl who tore out [his] still beating heart.”

Credits:

advertiser: Stride Gum
agency: Wieden+Kennedy London