Rugbeer

Salta rewards manliness with a cerveza.
12 05 13 rugbeer

Rugby and beer. Two manly worlds that tend to live in harmony. At rugby games, have a cold one. Over beers, you discuss the game. But in Buenos Aires, Ogilvy and Salta combined the two worlds so that you can’t have one without the other. Introducing Rugbeer: a vending machine that dishes out brew when tackled really, really hard. It’s definitely too much work for a drink.

Credits:

advertiser: Salta Cerveza
agency: Ogilvy Buenos Aires