New Zealand spirit

The Kiwis claim creative supremacy (because they Cannes).
12 07 06 cannes

Apparently, New Zealand is the perfect breeding ground for creativity, according to this short by Special Group. Its weather is inspiringly warm and beautiful until you have to walk out of the office. Then bam! It’s crap. The urban architecture is so hideous people have to stay inside. Its internet sucks, its drugs are too expensive, and its women aren’t distractingly pretty. And, world class production companies are cheaper than a week’s worth of coffee at Starbucks. As a result, New Zealand has more Cannes Lions per capita than any other country in the world. They’ve claimed themselves as the most creative country in the world. Come on, Canada. We have bad weather, ugly offices and crappy internet too. Catch up already. The 2013 Cannes Lions await.