Do the McJiggle

McDonald's gets its employees dancing.
McJiggle

Well, this is entertaining. We have Cossette to thank for the McBistro’s new spot. How did it all work? McDonald’s asked its employees for video clips of themselves dancing. The best dozen were flown to Toronto for auditions and seven ended up featuring in the commercial. The aspiring groovers were trained by none other than Luther Brown of So You Think You Can Dance Canada fame. And before you snicker anything about “not quitting your day job” consider this: Brown himself is a former McDonald’s employee.

Credits:

Agency: Cossette
Co-CCO: David Daga
Art Director: Bee Lo
Copywriter: Andrew McKenzie
Producer: Erica Metcalfe
Director: Drew Lightfoot
Brand Group Director: Janet Thompson
Brand Supervisor: Traci Ruysseveldt
Account Executive: Kirsten Iversen
Choreographers: Luther Brown & Lisa Auguste