Better than better

Paul Scrivens looks at why easiest is best.

The study of psychology and theory can take years of schooling and a lifetime of studying. Easier Is Better Than Better, by Paul Scrivens, is a brief overview of the effects of simplistic design and how it can make for a great user experience. And for the really simplistic view of it all – people will almost always choose what’s easiest.

This week’s Frandoms are by James Walker, AD, Spider Marketing Solutions.