Network makeover

HGTV gets dolled up for viewers.
HGTV

HGTV, the network that specializes in home makeovers, is getting one of its own. The creative brains behind the operation is Toronto-based Tendril, which describes it as “an opportunity for them to embrace their love of typography and their impassioned interest in strong yet simple design.” We found the background music strangely hypnotizing.

Credits:

Advertiser: Shaw Media
Production company: Tendril Design+Animation Inc.
Director: Tendril
CDs: Daniel Luna, Yaniv Fridman
Executive producer: Kate Bate
Producer: Anne Deslauriers
Music & sound design: John Black of CypherAudio
Scripting: Dan Ebberts
Animation: Yaniv Fridman, Nicolas Girard

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