Boris Ice Tea

The dark mascots make for fun drinks.

Lg2 and Boris Ice Tea teamed up to produce new packaging – and we have to say, we like the look. The lemon-headed and peach-headed mascots will adorn the bottles and posters. And while the citrus-themed, mustached man veers on the whimsical side, the peachy lady is not something we’d want to cross in a dark alley (she has that seriously sinister look to her!)


Advertiser: Boris Ice Tea
CD: Claude Auchu
Designers: Caroline Reumont, Andrée Rouette, David Kessous
Account services: Catherine Lanctôt, Julie Bégin
Strategy: Marc-André Fafard
Print production: lg2fabrique