Smashing impressions

Co-operators runs a high-impact contest.

No, these Co-operators sales offices you will soon see in Quebec with a car crashed through the front window aren’t the result of harried motorists frustrated by their premiums. It’s actually part of a contest called “It Happened Near You” which runs Aug. 22 to Oct. 13. Local residents can submit a guess as to how much a claim like the fake car crash would total and be eligible to win up to $1,000. Just remember not to try your own verson of a contest like this at home, or anywhere else.


Advertiser: Co-operators Insurance
Agency: Vibrant Ideation & Marketing