404 Not found

A unique spin on missing children ads.

European-based missing children organizations Missing Children Europe and Child Focus, working with Belgium-based agency Famous Brussels, have devised a modern-day missing-child poster. The NotFound.org project invites organizations to donate their 404 pages (those frustrating pages that appear when your computer can’t find a specific webpage), creating digital milk cartons for Europe’s missing children. This is a much better use for the page and more likely to elicit awareness, rather than swearing from frustrated visitors.

Credit

Advertiser: Missing Children Europe, Child Focus
Agency: Famous Brussels