Unbelievable

Arby’s makes skeptics out of believers of the paranormal.
12 10 01

To sell its new three cheese and bacon sandwiches, Arby’s and Blammo tapped the believers…of UFOs and ghosts that is. These new spots interview folks who really believe in hauntings, communicate with the dead or have been abducted by aliens. When asked whether they believe Arby’s latest offering exists, they all seem skeptical. You gotta draw the line somewhere.

Credits:
Client: Arby’s
Agency: Blammo
Chief Creative Officer: Andrew Simon
Writers: Andrew Simon, Grant Cleland, Hannah Gourevitch, Amanda Tucci, David Taller
Art Director: Grant Cleland
Agency Producer: Gord Cathmoir
Account: Amy de Merlis
Production Company: Suneeva
Director: Shelley Lewis
Director of Photography: Todd M. Duym
Line Producer: Kristina Anzlinger
Editor: Michelle Czukar
Editorial Company: Panic & Bob
Online: Andrew Hobbs/Panic & Bob
Sound Design & Music: RMW Music

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