Lights on

Yellow Pages welcomes you to the neighbourhood.
12 10 03 YP

This new spot for the Yellow Pages by Leo Burnett has a decidedly Chrysler-loves-Detroit feel to it, made famous by Eminem and Clint Eastwood‘s Super Bowl spots. But the nitty-gritty, get-to-know-the area vibe works for the commercial, which picks up key landmarks and local businesses around Toronto, while showing off YP’s digital look. Welcome to the digi-neighbourhood.

Credits:

Advertiser: Yellow Pages
Agency: Leo Burnett
CEO, CCO: Judy John
Group creative head: Sam Cerullo, Morgan Kurchak
Head of broadcast production: Franca Piacente
SVP, account management group head: David Kennedy
Group account director: Allison Ballantyne
Account supervisor: Kirk Round