Eggonomics 101

The story behind DDB's egg-carton fire truck.
eggonomics

DDB Canada and the B.C. Egg Marketing Board teamed up recently to build a life-sized fire truck in downtown Vancouver made entirely from egg cartons. The idea was to show people that cross-border shopping for eggs was costing the province $3 million in economic benefits, or enough to buy four new fire trucks. In case you were wondering how exactly one does that – build a fire truck out of egg cartons – we’ve got the behind-the-scenes video.

Client: BC Egg Marketing Board
Agency: DDB Canada/Vancouver
Creative Director: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Dominique Magnusson
Agency Producer: Dana Rudelier
Account Team: James Pelletier (Account Director), Roger Nairn (Account Supervisor)
Strategy: Rob Newell
Media Company: OMD Vancouver
Production Company: Transmission
Director: Joe LaFleur
Director of Photography: Joe LaFleur
Cameraman: Mike Hawley & Aaron Mallin
Line Producer: Trevor Baines
Post-Production Company: Transmission
Editor: Bradley Smith
Audio House: GGRP
Audio House Producers: Megan Griffiths
Audio House Engineer/Composers: Dave Gaudet & Peter Clarke

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