#Notfirstworldproblems

DDB and Water is Life get back to reality.
12 1 09 firstworld problems

While #FirstWorldProblems is a solid hashtag for everyday complaints of life, DDB New York and Water is Life want to remind those in the first world that their problems are nothing in comparison to the plight of those in impoverished nations. Travelling to Haiti, locals read #FirstWorldProblem tweets for the camera in an attempt to show how trivial they actually are. But rather than just guilting the offenders, it calls people to donate to the WateriIs Life foundation to help solve some real world problems.

Credits:

Advertiser: Water is Life
Agency: DDB New York