One hot update

Rethink Breast Cancer's men are back. You're welcome, ladies.
Man-O-Gram

Rethink Breast Cancer’s “Your man reminder” is back (let’s be honest, we pull up the original every few months for a smile), and this time it’s hotter than ever, according to this new spot by John St. The app (and commercial) feature more shirtless men, a re-hash of TLC (touch, look, check) and a new “Man-o-gram” feature, which reminds friends and family to get themselves checked. We love the disclaimer at the bottom of the video saying “Test facility only. Anthony will not actually appear.” Such a shame. Although we’re sure our significant others are okay with that.

Credits:
Advertiser: Rethink Breast Cancer
Agency: John St.
Co-Creative Directors & Partners: Stephen Jurisic & Angus Tucker
Art Director: Denver Eastman
Copywriter: Jacob Greer
Account Team: Melissa Tobenstein & Joan Marentette
Producers: Christine Stephens & Cas Binnington
Production Partners: Sons and Daughters, Data Armada, Endloop, Alter Ego, Relish, 567 VFX, Mann Casting, Wolfbeard and Jason Stinson.
Sound Company: Vapor