Double entendres

Penguin makes subways 50 shades hotter.

Capitalizing on the hot book trend of the year (that would be S&M erotic books for those out of the know), publisher Penguin Group is promoting its erotic novels in Toronto subways with cheeky double entendres. We wonder if these posters, done internally, will get a rise out of commuters (badum chu).

Credits:

Advertiser: Penguin Group
Creative: Beth Lockley, Vesna Micic, Ashley Audrain, Charidy Johnston, Laura Meyer and Anthony de Ridder