True stories

Tales from the American Red Cross trenches.
arc

This holiday season there are so many ads tugging at your heart strings. The American Red Cross and BBDO New York sent out 300 video cameras in May to people its helped over the years. “Stories” tells many tales of people who’ve lost everything and its impressive to see how much work the Red Cross actually does. And despite the fact that most of these videos have happy endings – we still welled up. Can someone pass the tissue please?

Credits:

Advertiser: American Red Cross
Agency: BBDO New York