Juicy bread

Dempster's taps Gerry Dee for a few laughs.
juice

Dempster’s and Cundari have a funny bone. The pair tapped Canadian comedian Gerry Dee for its latest commercial, hijacking a Vancouver juice bar to promote the healthy benefits of Dempster’s bread. Of course, someone seems to have forgotten to send Dee the memo saying people go to juice bars for blended drinks (but he gives it a valiant effort with a straw).

Credits:

Advertiser: Dempster’s
Agency: Cundari
CCO: Brent Choi
Group creative director, art director: Mike Sipley
Group creative director, copywriter: Cory Eisentraut
Copywriter: Alexandra Manahan
Art director: Andrew Bernardi
VP business director: Kristin Vekteris
Account coordinator: Henry Goodman
Broadcast producers: Kasia Zeniuk
Director: Tom Feiler
Line producer, Kith & Kin: Courtney Boyd
Editor, Married to Giants: Graham Chisholm
Colourist, Alter Ego: Wade Odlum
Music and Sound, TA2 Music: Tyson Kuteyi