Vote yes

Chartered accountants set a complex issue to a catchy tune.
vote yes

The Institute of Chartered Accountants of Ontario has a very important vote coming up on a bylaw. It’s something to do what qualifies as a CA designation. It goes over our head, and apparently wasn’t drawing in the CAs’ attention either. So the organization tapped Draftfcb for a little promotional video to drive awareness to the issue. We’re sure if we were CAs, this might have made a bit more sense to us, but it’s still a darn catchy number. You’ll be singing “Vote yes,” in your head for the rest of the day – trust us.

Credits:

Advertiser: Institute of Chartered Accountants
Agency: Draftfcb
Writer: Rich Cooper
Songwriter – Rich Cooper,  Steve MacKinnon
Art director: Braeden Laverty
Editor: Scott Mulligan
Producer” Monika Ghobrial
Music: RWM Music
Singer: Jim Guthrie
Videographer: Dan Lee
Account Team: Darrell Hurst, Mark Corak