Bullying alarm

CKNW Orphans' Fund make some noise.
bullying

Today is Pink Shirt Day against bullying, and Taxi and the CKNW Orphan’s Fund have a message: people can stop bullying in less than 10 seconds if they speak up. They say car alarms are effective because they act as a deterrent to scare off thieves. This bullying alarm (a.k.a. kids wailing in the sound of sirens) might have the same effect. It certainly makes you step back a moment and wonder what’s going on. Now to get all those kids to wail at the same time….

Credits:

Advertiser: The CKNW Orphans’ Fund
Agency: Taxi
CD: Kevin Barclay
Copywriter: Alex Bird
AD: Ryan Semeniuk
Producer: Ann Rubenstein
Account director: Stephanie Santiago
Account manager: Becky Holmes