Vervegirl goes 4D

The mag invites you to stop and smell the cover.
vervegirl

It was only a matter of time before cover models started to talk to us through augmented reality. But Vervegirl and Garnier Fructis took this a step further. Now you can not only hear the cover model talk through AR, but also sniff her hair to catch a whiff of the new line of shampoos. We already had a tasteable add, now all we need is for someone to combine it all.

Credits:

Advertiser: Vervegirl and Garnier Fructis
Agency: ZenithOptemedia