Good copy/Bad copy

This blogger really breaks down advertising.

Toronto-based TJ Arch is like the Darwin of advertising. Calling out all blunders and faux pas of campaigns across the globe on his Good copy/Bad copy blog, this copywriter tells it how it is, or how it should be. Although not entirely cynical, the general tone of this blog is quite sarcastic and blunt. I like it.

This week’s Frandoms are by Jessica Richards, art director, Henderson Bas Kohn.