Redesigning Burton

A crowdsourced snowboard contest.

Snowboard-gear maker Burton teamed up with blog Blank You Very Much (a site that “blanks” iconic brands and encourages its community to redesign them) to recruit amazing talent to design its newest snowboard. Designs were critiqued by the BYVM community and the winners were selected by the panel of judges. This is something I have yet to participate in myself, but have always said “I wish I did that.” Check out Simon Riviere’s winning designs.

This week’s Frandoms are by Jessica Richards, art director, Henderson Bas Kohn.