Elevator murder

Dead Man Down sees how people would react.
Elevator murder

To promote the new movie Dead Man Down, New York-based Thinkmodo decided to play a little prank. Setting up two stuntmen in an elevator, people who just wanted to move floors were greeted with a strangling in process. Reactions from people were mixed, everything from running away in fear, attacking the attacker (with everything from a purse, flowers or a fire extinguisher), to snapping a photo. People, if you see a murder in progress, it is not the time to post an image to Instagram.

Credits:

Advertiser: Dead Man Down
Agency: Thinkmodo