Originals unite

Adidas mixes it up.
adidas 1

To promote its new website, Adidas and Sid Lee teamed up to create a mash-up of original sounds. Tapping DJ A-Trak, they mixed a trippy video of ambient noises (and associated images), like trash cans and jumping bikes, into a pretty catchy beat.

Credits:

Client: Adidas Originals
Global Marketing Director: Alexander Matt
Agency: Sid Lee
ECD: Kris Manchester
CD: Jean Francois Dumais, Ness Higson, Simon Schmitt, Charles Hall
Art Director: Ruben Beddeleem, Lana Shahmoradian, Sofia Gillstrom, Henrik Leichsenring, Daniel Sumarna
Copywriter: Joe Hagel, Bryan Wolff-Shoemaker
Designer: Kevin Yaun
Strategy Director: Simon Wassef
Digital Strategy: Andreas Widman
Production: Jimmy Lee
Head of Production: Claudia Roy
Exec. Producer: Josh Reynolds
Producer: Melanie La Rue
Art-buying director: Vahid Tizhouch
Print Producer: Dana Klyszejko
Business Affairs: Paul Fitz Gerald
Digital Production: SLT Amsterdam
Director of Digital Production: Darden Longenecker
Tech lead: Kamil Gottwald
Producer: Jean Patrik Bouchet
Senior Front-end developer: Bastian Roden
Account Director: Connie Ponari, Markus Gerdemann
Digital Production Partners: B.reel Stockholm
Production Management: Jimmy Lee
Production House: Iconoclast
Director: So Me
Director of Photography: Arnaud Potier
Post Production: Digital District
Editor: Walter Mauriot
Sound Mix: Velvet Sound, Tranquille Le Chat
Sound Design: A-Trak, Marco Casanova, Laurent D’Herbecourt