Smileage

Volkswagen's happy app.
smileage

Volkswagen, Deutsch LA and Google have teamed up to create an app to sync with cars. It’ll track your trips, let you check in, post statuses and photos and even lets you electronically “punch” other drivers of VWs as you pass by. All great, except for one fundamental flaw. Punch-buggies (or punch-bugs) are Beetles only. And really, an electronic punch over a real-life smack? Well, that’s just sacrilegious to the game we all played as kids. We’ll forgive it because it’s still a cool app.

Credits:

Advertiser: Volkswagen
Agency: Deutsch LA