Team Earth Hour

The WWF has the spirit.
earth hour

John St. and WWF have some serious spirit overload to promote Earth Hour this year. In these over-the-top spots (which can also be personalized to send to friends and family), the annual lights-out hour has its own cheering section. Sadly, we’re not sure if the bubbly teens would make the cut for a professional cheering squad – at least until they’ve mastered the three-person pyramid.

Credits

Advertiser: World Wildlife Fund
Creative Directors: Stephen Jurisic and Angus Tucker
Copy Writer: Keri Zierler
Art Director: Hannah Smit
Agency Producer: Cas Binnington & Alisa Pellizzari
Account Service: Amelia MacGregor and Melissa Tobenstein
Brand Experience/Planning: Allison Coggins
Director: Shelley Lewis
Production Company: Suneeva/Asymmetric
Exec Producer: Geoff Cornish/Jason van Bruggen
Line Producer: Kristina Anzlinger
Digital Production: Marc Cattapan/Bogdan Chmielewski – john st.
Digital Production: Tim Willison – Oddly Studios
Editorial: Bijou
Exec Producer: Stephanie Hickman
Editor: Melanie Hider
Post Production: Alter Ego
Exec Producer(s): Greg Edgar/Jane Garrah
Audio House: Vapor Music
Creative Director: Joey Serlin
Exec Producer: Gavin Nevsky
Head Engineer: Julian Rudd
Casting: Jigsaw Casting
Casting Director: Shasta Lutz