Celebrity bookends

Making inanimate objects famous by association.

Celebrity Bookends is an experiment about fame, based on the idea that if enough people decide something is famous, it is (and run by BBDO’s Michael Clowater). Can ordinary bookends meet famous people and do famous things to the point where they themselves become famous? And then use that fame to raise money and help the Cooperative for Education change poverty in Guatemala? (Follow? Travel a pair of bookends. Get famous people to pose. Sell them for charity – the bookends, not the celebs.) Will it work? Like Celebrity Bookends on Facebook and find out for yourself.

This week’s Frandoms are by Frank Macera, copywriter, Leo Burnett.