Cheat to win

An Armstrong-inspired reminder.

We often leverage humour in advertising as an interruptive device, and as an reward for paying attention. Creating humour is such an admirable skill, and parody is one of the toughest genres to get right. This “Cheat to Win” bracelet (which you can actually buy), by the Onion, in honour of Lance Armstrong, hits all the right notes.

This week’s Frandoms are by Karen Howe, SVP/CD, One Advertising.