Wi-Fi poster

CJ Entertainment techs out a wild posting.
poster 1

South Korean film distributor CJ Entertainment and Cheil teched out an old medium: the poster. Embedding Wi-Fi technology into the paper, passersby could connect to the signal as they walked past, bringing up whichever movie CJ was promoting. Wi-Fi transmitting paper? What will they think of next?

Credits:

Advertiser: CJ Entertainment
Agency: Cheil