Moms Demand Action spells out an inconvenient truth.
These new print ads for U.S.-based Moms Demand Action and Grey Canada (who approached the organization to do the work pro bono) spell out some seriously warped truths about American laws. We know gun control is a hot-topic in the U.S., but the fact that you can’t get Kinder surprise eggs, read Little Red Riding Hood (in some states) or play Dodgeball, but they don’t ban assault weapons is a bit backwards.
Advertiser: Moms Demand Action
Agency: Grey Canada
Creative Director/copywriter: Patrick Scissons
Art Director: Yusong Zhang
Agency Producer: Vikki Kuzmich
Account Lead: Laura Rovinescu
Print Titles – “Choose One”
Photographer: Eden Robbins
Retoucher: Miho Matsuoka
Production Producer: Sarah Gheriani