Whatever your shape

Valin can customize anything, even OOH ads.
valin

Quebec-based Valin Custom Tailoring and Lg2 want you to know it can customize your suit – whatever your shape. These pliable ads can be stretched and squished with the mini-men inside changing shape accordingly. Now if only one could elongate and thin oneself by pulling on tabs in real life.

Credits:

Advertiser: Valin Custom Tailoring
Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Director / Copywriter: Vincent Bernard
Illustrator: David Boivin
Accountant: Eve Boucher
Producer: Julie Pichette
Photographer: Marc Couture