Instagram annual report

The Calgary Zoo shows off its year in pictures.

Working with Calgary-based agency Trigger, the Calgary Zoo has released what is billed as the first-ever Instagram annual report. Apparently, the Zoo liked the “paper free” option of Instagram, curating images and messages from the last year in one of the most visually interesting annual reports we’ve seen (joining the heat-powered and solar-powered reports from last year).


Advertiser: The Calgary Zoo, Lindsey Galloway and Laurie Skene
Agency: Trigger
Creative Director: Todd Blevins
Art Directors: Shauna Luedtke, Brian Allen
Designers: Teresa Leung, James Barry, Jonathan Herman
Copywriter: Jordon Lawson
Account Services: Jenessa O’Brien, Jill Dewes, Brittany Dusseldorp, Breana Baker