Instant heel

If the shoe fits.

For her thesis, Pavla Podsednikova explores how to customize form-fitting shoes for women. After casting her own feet, and combining 3D printing, ABS vacuum shaping (huh?) and carbon fibre lamination, she’s managed to produce a line of “Instant Shoes,” perfectly molded to her feet. Imagine if one day “everyone can have a digitized 3D scan of their feet, according to which bespoke shoes could be produced,” Podsednikova remarks. In the meantime, guess we should start expanding our closets.

This week’s Frandoms are by Shiran Teitelbaum, copywriter at Proximity BBDO.