Short message

The Day Against Child Abuse aims low.
grey group child abuse

This ad for the International Day Against Child Abuse, by Grey Group Espana, is for children’s eyes only. The ad is on a lenticular board, so that grown ups see one message, but the shorter under-10 set see a different image, including a number to call so they can get help. It’s the first time we’ve seen an ad tailored to an audience based on height, and we hope it helps some little ones.

Credits:

Advertiser: International Day Against Child Abuse
Agency: Grey Group Espana