Look Book

Real style from real people.

The site Lookbook.nu serves as fashion inspiration before I go out on a shopping spree. It’s where people share photos of their personal style (and put quite a lot of effort into it). The more “hype” a look gets, the more popular it becomes on the site. I love that each look is tagged with a colour palette and useful links to buy the items. Seeing the similarities in style from country to country is also great — Russia, Hong Kong, Sweden, the U.K., the U.S. — you name it, it’s there.

This week’s Frandoms are by Julia Morra, art director, Grip.