Click to discover

The Discovery Channel occupies new real estate.
discovery channel

The Discovery Channel and Publicis Brazil have found virgin media space – the bottom of your remote control. To get people to choose Discovery from a horde of channels, the pair created a remote – distributed through a Brazilian cable provider – with a button people could actually click when they wanted to easily navigate to the Discovery Channel. Click to discover indeed.

Credits:

Advertiser: Discovery Channel
Agency: Publicis Brazil