Ding dong

ONPHA invites people to ring the bell for affordable housing.
ONPHA 2

To demonstrate that affordable housing can lead to more prosperity for the province of Ontario, the Ontario Non-Profit Housing Association and Manifest have created an interactive display featuring a series of free-standing doors that will travel to Toronto, Ottawa, North Bay and Windsor from May to early June. Visitors can open the doors to learn about the benefits of affordable housing and ring a live doorbell to show their support. The bells are linked to the campaign’s virtual home, where visitors might find it hard to resist ringing the website’s bell a few times. Sadly, there’s no virtual person home to answer.

Credits:

Client: Ontario Non-Profit Housing Association
Agency: Manifest Communications, Toronto
Creative Director: Jim Diorio
Architecture Consultation: Paula Bowley Architects inc.