Tough ruck

Putting bags (and people) to the extreme test.

In April, I hand the pleasure (and pain) of participating in a GoRuck challenge: an eight- to 15-hour test of strength, stamina and sanity in the name of a better rucksack. GoRuck is an American company that produces military quality bags. To test the quality and craftsmanship, they invented different challenges to put a bag, and its lucky wearer, through its paces. If you’re seeking inspiration, do a challenge. You’ll feel like nothing’s impossible after.

This week’s Frandoms are by Deric Moore, copywriter at Y&R.