Good vibrations

BBDO Dusseldorf develops a talking window.
skygo

Commuting by train or on a subway can be boring. So dull, in fact, some people just nod off and rest their head against the vehicle’s window. BBDO Düsseldorf and online streaming service Sky Go are counting on it, as they’ve used bone conduction technology to develop a special window that releases high-frequency vibrations the brain converts into sound. While the rest of the train is oblivious to the noise, the person with their head on the window hears a voice asking “Are you bored?” before promoting Sky Go. So much for that nap…

Credits:

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Sebastian Hardieck, Kristoffer Heilemann
Art Directors: Martino Monti, Sebastian Steinhoff
Copywriter: Schakir Islamow
Illustrator: Burkhard Schulz