McDonald’s finder

An ad for late-night munchers.
mdonalds finder

McDonald’s and Tribal DDB have launched a 24-hour McD’s finder for your phone. The ads for the mobile site target people within a 5 km radius of a restaurant, leading them to an easy-to-follow guide (with a metered countdown) to get them there. Can’t you just smell the fries already?

Credits:

Advertiser: McDonald’s Canada
Agency: Tribal DDB
Creative Director: Josh Fehr
Associate Creative Director: Murray Falconer
Copywriter: Jon Mandell
Director of Technology: Justin MacLeod, Joe Dee
Information Architect: Kristy Streefkerk
Digital Production Manager:
Account Team: Amanda Waye, Global Account Supervisor
Agency Producer: Shannon Cherry
Developer: Bart Nagel, Steven Stark
Media Agency: OMD
Media Strategist(s): Paul Henderson, Ryan Moore, Andrew Gray