Track actual sharks through social media.

Ocearch is a not-for-profit organization that leads research on the biology and migration of one of the most misunderstood and often feared creatures in the world, sharks. A research team travels the world to attract, catch, tag and bio-sample the animals, but, what makes Ocearch different to me, is they open up their data to provide real-time tracking of their tagged sharks on their migratory paths with updates through Twitter and Facebook.

This week’s Frandoms are by Jason Chaney, VP strategy, Lg2.