Pretty paddles

Very Canadian functional art.

Norquay Co. just launched a series of hand-painted, handcrafted canoe paddles. The paddles are made from 100% cherry wood in New Liskeard, ON, and painted in a studio in Montreal. The designs of the paddles pay homage to the heritage of canoeing, while providing an artfully contemporary spin on that history. The result is a product that you want to use on the lakes and simultaneously hang on your wall. Either way, it taps into a visceral love for the outdoors.

This week’s Frandoms are by Jason Chaney, VP strategy, Lg2.