Savings granted

ING's coffee-cup car shows what you can earn.
ing car

That daily caffeine addiction could lead to big things… if you stopped spending the money on daily coffees out, that is. ING and John St. have taken to the street with installations of what you can get if you stopped spending money on some of your everyday habits. Like, did you know that if you cut out that cup of Joe, you could have yourself a brand-spanking-new car made out of paper cups? Ok, and you can probably get the actual car, too. But the paper cup car would be pretty awesome (though probably not so great on the mileage).

Credits:

Advertiser: ING
Agency: John St.
Executive Creative Directors: Angus Tucker, Stephen Jurisic
Creative Directors: Chris Hirsch, Nellie Kim
Copywriter: Dhaval Bhatt
Art Directors: Christine MacLean, David Glen
Acccount Lead: Heather Crawley
Account Supervisor: Ben Prout
Account Coordinator: Stuart Milligan
Agency Producer: Alisa Pellizzari
Photographer: Chris Gordaneer
CGI: Christophe Huet / Asile Paris
Producer: Tom Nesbitt
Director of Photography: Stuart Campbell
Line Producer: Paul Matthews / Consul Media
Editor: Chris Murphy / Relish
Prop Builder: F&D Scene Changes