Stories for all eyes

The Thailand Association of the Blind makes books all kids can share.
thai blind association

This execution by the Thailand Association of the Blind and BBDO Proximity Thailand makes you wonder why no one ever thought of it before. Children who are blind need separate books (with braille) than those who can see, which can be isolating. The Association and BBDO Proximity simply created a new font that blends text and braille into a seamless structure, while also embossing the sketches that animate the book, allowing kids to share their reading experience.

Credits:

Advertiser: Thailand Association of the Blind
Agency: BBDO Proximity Thailand