All fished out

WWF shows the folly of unsustainable fishing.
farm

UPDATE

The video has been removed from WWF’s media channels at the request of the Marine Stewardship Council (MSC), according to a statement by the MSC.

WWF Canada is bringing the effects of unsustainable fishing to the surface. A new spot by John St. shows a farm being ripped up by a long fishing net, raising the question – if we don’t farm that way, why do we fish that way?

Credits:

Title: WWF Sustainable Seafood “We Don’t Farm Like This”
Agency: John St., Toronto
Client: WWF Canada
Executive Creative Directors: Angus Tucker, Stephen Jurisic
Art Director: Denver Eastman
Writer: Jacob Greer
Producers: Cas Binnington, Mike Hasinoff
Account Services: Melissa Tobenstein, Dorian Burns-Coyne, Amelia MacGregor
Production Company: 1st Avenue Machine
Exec Producer: Nick Litwinko
Producer: Abby Okin
Graphic Artist: Roxy Velez
Conforming Editor: Jonathan Pulley
Animation: Against All Odds
Creative Directors: Derek Picken, Niklas Rissler
Exec Producer: Josh Thorne
Producer: Manuela Cripps
Art Director: Johan Idesjö
Animation: Milford Film & Animation
Executive Producer: Johan Gustafsson
Production Manager: Daniel Bystedt
Supervisor: John Roxenhed
Art Director: Jonas Moberg
Look Development: Robert Krupa
3D Artists: Daniel Holmgren, Sebastian Ekman, Hannes Drossel, Antonio Deiana, Hudson Martins, Gustav Tell, Anneli Larsson, Martin WidÖ
Audio: Silent Joe, Orange Lounge
Music Supervisor: Marco DiFelice
Music Licensing: Jane Heath
Audio Co-ordinator: Maggie Blouin Pearl
Track Director: Jody Colero
Sound FX: Vlad Nikolic
Mix: Erich Preston