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Let's Talk HIV's savvy workout video.
HIV

In Sweden there’s a health benefit called¬†Friskvardsbidrag (we copied and pasted that for fear of misspelling it), which is a financial incentive from an employer for employees to stay fit. Except a third of Swedes don’t use it. So, Let’s Talk HIV, an organization that works with those with the disease, and DDB have unveiled a pay-what-you-want workout video, allowing the savvy buyer to keep the balance, with the profits from the video sales going to Let’s Talk.

Credits:

Advertiser: Let’s Talk HIV
Agency: DDB Stockholm